MICHAEL JANSSON FOR THE AUTUMN-WINTER 18/19 PR CAMPAIGN
The Autumn-Winter 18/19 campaign, shot at the captivating location of Balze del Valdarno by Swedish photographer Mikael Jansson.
‘For this campaign, I was going for striking, timeless images like those from Italian cinema, which I am a great admirer of.’
A picturesque environment that seems to exist outside time highlights the pieces from the Ermanno Scervino collection. Inspired by classic scenes from Italian cinema, such as the outdoor breakfast in The Leopard by Luchino Visconti and the walk through Death Valley in Zabriskie Point by Michelangelo Antonioni, the photos feature models Myrthe Bolt, Kirin Dejonckheere, Sara van der Hoek, Chunjie Liu and Barry Lomeka. ‘For this campaign, I was going for striking, timeless images like those from Italian cinema, which I am a great admirer of. The Balze del Valdarno seemed to be the perfect location to me, firstly because it's located in Tuscany, just like my brand, but also because they create a dream-like environment without overtaking the focus of the shots. The discerning eye of Mikael Jansson, with whom we continued after the work and story that began last season, was behind the process,’ said Ermanno Scervino.