Back to all news

Firenze Opening

Shows & Events

The new boutique on Via degli Strozzi, Florence
June 13th, 2018 – Ermanno Scervino is pleased to announce the opening of its new boutique in Florence, on Via degli Strozzi 32r.
The store, on one of the main luxury streets in the centre of Florence, is located in a historic nineteenth-century building designed by architect Riccardo Mazzanti, with four floors in neo-sixteenth-century shapes. Before welcoming the new Ermanno Scervino space, the ground floor was home to Neuber, another prestigious tailoring icon, regularly visited by personalities such as Guglielmo Marconi, Gabriele D’Annunzio, Salvatore Quasimodo, Curzio Malaparte and Arturo Toscanini since the 1920s.
Renovated and repurposed by Ermanno Scervino and his team of architects in compliance with local obligations and preservation restrictions, the new boutique has four large windows and two entrances – one on Via degli Strozzi and the other one on Via dei Pescioni. The shop covers two floors – 150 sqm on the ground floor and 150 sqm in the basement – designed according to a unique concept that combines tradition and modernity. The store’s large surfaces feature industrial concrete flooring; the same concrete finish covers the walls, from which inlaid and laminated gold frames emerge. The two floors are connected by an innovative reinforced concrete staircase featuring a shaded red glass parapet illuminated by LEDs. Special attention was paid to the maintenance of the original wooden furniture with stucco decorations and late nineteenth-century details that maintain an elegant, luxurious atmosphere.
“This new opening in Florence is very close to my heart. This flagship store, in my city, will fully reflect the values of Made in Florence which I try to deliver through my collections and that should not be lost but protected and handed down to future generations. But I also care so much about it for personal reasons: as a child, I used to walk by this historical shop, fascinated by its windows, its details, and the building itself. Seeing my name on it now is like a dream come true, and it fills me with pride”, said Ermanno Scervino.